JS Zorg en Advies
| Seraph Zorg
A trauma-sensitive, culturally aware Dutch care practice supporting people and families through recovery, delivered with a brand and back office that match the seriousness of the work.
Jiska founded JS Zorg en Advies to support people, families, and organizations working through recovery across the Dutch social care sector. A defining part of her work is with families affected by the toeslagenaffaire, the childcare benefits scandal that upended thousands of Dutch households.
Under the Seraph Zorg name, she needed a professional web presence that felt as careful, trauma-sensitive, and culturally aware as her practice itself.
The requirements were clear. A brand system that could carry both the seriousness of the work and the warmth of the person doing it. Two websites, one for the practice, one for the founder. A back office that let her spend time with her clients instead of chasing invoices and proposal templates.
What she did not need: an agency retainer, a strategy deck, or six months of committee design.
Brand direction started with colour: mustard gold as the base, warm neutrals as the surround. A modern serif for the display marks, a clean sans for body. Every choice tested against one question: does this feel considered enough for the people the practice serves?
Two websites, one voice.
Carries the practice. Who the work is for, what happens in a session, how families can reach out. Written in Dutch, with English available. A simple contact form, no dark patterns, no urgency tactics.
Carries the founder. Her training, her story, her values. Cross-linked with the practice website so a visitor arriving through either door finds the whole picture.
Both websites deployed on eWolve (Dutch hosting), mapped to her own domains, tuned for Dutch and English search performance. Analytics wired to a private dashboard so Jiska sees traffic without exposing visitor data to a third party.
Alongside the websites, JS Zorg en Advies became the founding customer of CoreDesk, my AI back office platform for independent practitioners. Invoicing in EUR, quotes rendered as branded PDFs, meeting notes with AI-assisted preparation, and a governance dashboard for the AI features. Basis plan, grandfathered at founding-customer pricing.
“Hilary is remarkably careful, reliable, and substantively strong.
She thinks with me, delivers quality work, and honors her commitments.
For my practice, where vulnerable clients and sensitive data are at stake, that is no small thing. I choose my collaborators with care, and Hilary is someone I trust.”